SOE Takes Gamers For A Bullet Run

Written by on May 23, 2012 in [, , , , , , , ]

These days, it seems like everyone’s getting in on the free-to-play business model … and Sony is no exception. Earlier this week, Sony Online Entertainment announced its upcoming free-to-play first-person shooter, Bullet Run, currently in development at ACONY Games and scheduled for a summer release on the PC.

“While our games portfolio continues to grow across many different genres of online gaming, the addition of Bullet Run brings an entirely new level of entertainment to the gameplay experience for both the free-to-play community and fans of first-person shooters,” said Christopher Sturr, Executive Director of Business Development and Corporate Strategy, Sony Online Entertainment. “The game promises a high energy persistent combat experience that few FPS games have obtained, while also lowering the barriers of entry for more casual players looking for a unique gaming experience.”

Bullet Run is a team-based shooter that pits groups against one another in the ultimate reality television show, where contestants live and die for great ratings (literally). Performance is everything on when the cameras are rolling. It’s not enough to just kill your opponents, you’ve got to do it with style, panache, and a touch of flair if you have any hopes of staying in the spotlight. Luckily, in the world of Bullet Run, death is simply a minor setback, as “Synth” technology allows contestants to simply reincarnate in a new body, and jump right back into the action.

Of course, if you’re going to take center stage, you’ve got to look your best. According to SOE, Bullet Run will feature an array of customization options which will allow players to create unique looks for their characters and ensure the style system spotlight is on them. With six different “Synth Arenas”, ranging from oil rigs and jungles to abandoned shanty towns, the game focuses on individual character and weapon advancement and progression. Through their showmanship, players will have the opportunity to unlock (or simply purchase) new weapons, weapon modifications and attachments, wardrobe items, accessories, and custom weapon decals, all contributing to thousands of possible unique character combinations.

“We are excited to bring players what we think will be the best FPS experience in the PC free-to-play market,” said Andre Herbst, Founding Partner and Marketing Director, ACONY. “We designed Bullet Run with the same quality and attention to detail as a AAA retail product but focused on making it a great game experience for a full range of players regardless of their skill level.”

“We believe the sexier, media-driven storyline sets it apart from other FPS games and will continue to attract new players who might be tired of the same military shooters,” added Frank Trigub, Founding Partner, ACONY.

Bullet Run is on track for release on PC later this summer, but if you’re itching to tune in to the Bullet Run reality show, potential “contestants” can find out more information and register for the beta at the game’s official website.


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Author: David Chapman View all posts by

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